Privacy Policy

1. Introduction

This Privacy Notice explains how The Signalling Company SRL ("TSC", "we", "us" or "our") collects and processes personal data through the website www.thesignallingcompany.com and its related pages (the "Website").

This Privacy Notice applies to personal data processed by TSC through the Website. If the Website contains links to third-party websites, those websites are governed by their own privacy notices and terms.

This Privacy Notice is provided in accordance with Regulation (EU) 2016/679, the General Data Protection Regulation ("GDPR"), and the Belgian Act of 30 July 2018 on the protection of natural persons with regard to the processing of personal data.

For information about cookies and similar technologies used on the Website, please also refer to our Cookie Policy or cookie banner, where applicable.

2. Who we are

The Signalling Company SRL is the data controller responsible for the processing of personal data described in this Privacy Notice.

We are registered in Belgium under company number 0724.925.936, with registered offices at Rue des Deux Gares 82, Building B, B-1070 Anderlecht, Brussels, Belgium.

You can contact us at:  

The Signalling Company SRL  

Rue des Deux Gares 82, Building B  

B-1070 Anderlecht,  

Brussels Belgium

Email: info@thesignallingcompany.com  

Telephone: +32 (0)2 882 59 00  

For privacy-related requests, please use the subject line: "Data Privacy Request".

3. What personal data we collect

We collect personal data when you actively provide it to us, for example when you:

• submit a contact form;
• request information about our products or services;  
• download a brochure, case study or other material;  
• register your interest in an event, product or service;  
• consent to receive marketing communications;  
• otherwise communicate with us through the Website.  

Depending on the form or request, the personal data we collect may include:  

• first name and last name;  
• email address;  
• telephone number;  
• company or organisation;  
• job title or professional role;  
• country;  
• message content;  
• marketing preferences;  
• information about the materials you requested or downloaded.  

We may also collect limited technical and usage data through cookies and similar technologies, subject to your cookie preferences. This may include:  

• IP address;  
• browser and device information;  
• approximate location;  
• pages visited;  
• session duration;  
• referral source;
• interaction with Website content.  

We do not intentionally collect special categories of personal data through the Website. Please do not include sensitive personal data in free-text fields unless this is strictly necessary.  

4. How we use your personal data

We process your personal data for the following purposes:  

• to respond to your enquiries and requests;  
• to provide you with requested materials, such as brochures, case studies or product information;  
• to manage our business relationship with you or your organisation;  
• to send marketing communications, newsletters, event invitations, product updates or other information about our products and services, where you have consented to receive them or where otherwise permitted by applicable law;  
• to manage contacts and business opportunities in our CRM system;  
• to analyse how visitors use the Website and improve its content, functionality and performance, subject to your cookie preferences and applicable cookie rules;  
• to ensure the security and proper functioning of the Website;  
• to comply with applicable legal or regulatory obligations;  
• to establish, exercise or defend legal claims where necessary.  

We do not use personal data collected through the Website for automated decision-making producing legal or similarly significant effects.  

5. Legal basis under GDPR  

We process your personal data on the following legal bases:  

• Legitimate interest: to respond to professional enquiries, manage B2B communications, maintain business relationships, manage contacts in our CRM system, protect our rights and interests, ensure the security and proper functioning of the Website, and establish, exercise or defend legal claims.  
• Consent: for sending marketing communications where consent is required, and for non-essential cookies, analytics and similar technologies.  
• Contract or steps prior to entering into a contract: where processing is necessary to provide requested information or services in connection with a potential or existing business relationship.  
• Legal obligation: where processing is necessary to comply with applicable legal or regulatory requirements. Where we rely on legitimate interest, we have assessed that our interest is not overridden by your interests, rights or freedoms. Where we rely on consent, you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

6. Marketing communications

If you consent to receive marketing communications, or where otherwise permitted by applicable law, we may use your contact details to send you newsletters, product updates, event invitations, brochures, case studies or other information about our products and services.

Where consent is required, we will ask for it separately. Submitting a form to request information or download materials does not automatically require you to agree to receive marketing communications, unless this is clearly stated and you have provided your consent.

You can object to direct marketing or unsubscribe from marketing communications at any time by using the unsubscribe link included in our emails or by contacting us at info@thesignallingcompany.com.

7. Cookies and analytics

The Website uses cookies and similar technologies. Some cookies are strictly necessary for the Website to function properly. Other cookies, such as analytics cookies, are used only in accordance with your cookie preferences and applicable law.

We use Google Analytics 4 (GA4) to help us understand how visitors interact with the Website. GA4 may collect usage data such as pages visited, session duration, referral source, approximate location, device information and browser information.

Non-essential cookies, analytics tools and similar technologies are used only where permitted under applicable law and in accordance with your cookie preferences.

You can manage your cookie preferences at any time through the cookie banner or cookie settings available on the Website. You may also adjust your browser settings to block or delete cookies.

8. Third-party service providers

We use trusted third-party service providers to operate the Website, manage enquiries, manage customer relationships, analyse Website usage and send marketing communications.

These providers may include:

• website hosting and IT service providers;  
• analytics providers, including Google Analytics 4;  
• CRM providers, including Odoo;  
• email marketing providers, including Mailchimp;  
• other providers supporting Website forms, communications and business operations. These providers process personal data on our behalf, for the purposes described in this Privacy Notice, and in accordance with applicable data protection requirements. We do not sell your personal data.  

9. Who has access to your personal data

Access to your personal data is limited to TSC personnel who need it for the purposes described in this Privacy Notice, such as marketing, sales, business development, IT, administration or management.

We may also disclose personal data where required by law, where necessary to protect our rights or interests, or in connection with a corporate transaction such as a merger, acquisition, restructuring or sale of assets.

10. Data transfers outside the EEA

Some of our service providers may process personal data outside the European Economic Area (EEA), including in the United States.

Where personal data is transferred outside the EEA, we rely on appropriate safeguards required by GDPR, such as adequacy decisions, the EU-US Data Privacy Framework, Standard Contractual Clauses, or other legally recognised transfer mechanisms.

You may contact us at info@thesignallingcompany.com ]if you would like more information about the safeguards used for international transfers.

11. How long we keep your personal data

We retain personal data only for as long as necessary for the purposes for which it was collected, or as required or permitted by applicable law.

In practice:  

• enquiry and contact form data are retained for as long as necessary to handle the request and manage any resulting business relationship;  
• marketing contact data are retained until you withdraw your consent, unsubscribe, object to direct marketing, or until the data is no longer relevant for our marketing purposes;  
• CRM data are retained for as long as necessary to manage our relationship with you or your organisation;  
• cookie and analytics data are retained in accordance with the applicable cookie settings and analytics tool configuration;  
• data required for legal, tax, accounting or dispute-related purposes are retained for the period required or permitted by applicable law. We periodically review the personal data we hold and delete or anonymise data that is no longer necessary.

12. How we keep your personal data secure

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, disclosure, alteration or destruction.

These measures may include access controls, user authentication, password protection, encryption, firewalls, secure IT systems, incident management procedures and confidentiality obligations for personnel with access to personal data.

13. Your rights

Subject to the conditions set out in GDPR, you have the right to:  

• access your personal data;  
• request correction of inaccurate or incomplete personal data;  
• request deletion of your personal data;  
• request restriction of processing;  
• object to processing based on legitimate interests;  
• object to direct marketing at any time;  
• request data portability, where applicable;  
• withdraw your consent at any time, where processing is based on consent;  
• lodge a complaint with a competent data protection authority.  

To exercise your rights, please contact us at info@thesignallingcompany.com] with the subject line: "Data Privacy Request".  

We may ask you to provide additional information if this is necessary to confirm your identity or process your request.  

We will not request identity documents unless this is necessary and proportionate in the circumstances. We will respond to your request in accordance with the time limits required by GDPR.

14. Complaints

You have the right to lodge a complaint with the Belgian Data Protection Authority / Autorité de protection des données / Gegevensbeschermingsautoriteit.

Belgian Data Protection Authority  

Rue de la Presse 35 / Drukpersstraat 35  

1000 Brussels, Belgium  

Email: contact@apd-gba.be]

Website: www.dataprotectionauthority.be

15. Changes to this Privacy Notice  

We may update this Privacy Notice from time to time. The effective date at the top of this page indicates when this Privacy Notice was last updated.

We encourage you to review this page periodically.